RoofReel

The deck

How it works, slide by slide

1 / 14
Slide 1
1 / 14Opening: everything in the reel started as one of the listing’s own photos. AI added motion and light, nothing else.
Slide 2
2 / 14The AI only does step four. Everything around it is preparation and checking, and step five checks sampled frames of every clip against its original photo, and the client approves every finished reel.
Slide 3
3 / 14These are the listing’s own photos, numbered as in the listing. Six became one shot each, the twilight and day fronts became the opening and closing light changes, and the island shot was cut. No other imagery, stock footage or generated rooms went into the reel.
Slide 4
4 / 14Each shot got the same three-part instruction: anchor on the photo, one camera move, and light as the only change. The prompt shown is simplified; the real ones are longer but follow this shape.
Slide 5
5 / 14Left is the listing photo, right is the same room sixteen seconds into the reel. Only the camera moves: the walls, openings, furniture and finishes are the ones in the photo. An AI check holds each frame of the take against the listing photo, and if anything in the room changes, the take is thrown out and rendered again. That is what “every surface stays as listed” means in practice.
Slide 6
6 / 14Each card: the listing photo on top, the camera move, then the first and last frame the AI produced. Shot 01 opens on the listing’s own twilight photo and brings the light up to afternoon. The times are where each shot starts in the final reel.
Slide 7
7 / 14The reel closes where it opened, at the front of the house, but this time the light goes from afternoon down to dusk and the porch lights come on. The fourth card is the island shot: its only take was standard definition, so the final reel leaves it out.
Slide 8
8 / 14The whole reel sits on a 128 BPM grid: seven shots in 45 seconds. Each shot runs 14 beats, about six and a half seconds (the living room runs 12), so every cut lands on the music. Blue marks the two light-change shots that bookend the reel.
Slide 9
9 / 14The opener starts from the listing’s own twilight photo, so the dusk look is the listing’s, not ours. The AI animates the light moving between day and dusk while the house itself holds still.
Slide 10
10 / 14Every take is checked across its whole length: an AI review samples one to two frames a second and compares each with the original listing photo. If anything drifts, the take is thrown out and rendered again. Clean takes go into the edit, and the client approves every reel before it goes live.
Slide 11
11 / 14The disclosure line is on the end card of every reel. Buyers see a true picture of the home: the only thing AI changes is the light.
Slide 12
12 / 14Every reel is built to meet the rules that apply to listing marketing. Each reel ends on an end card with the AI disclosure, the listing brokerage's line and Equal Housing Opportunity. Nothing in the house is invented: light and time of day are the only change. We use only photos the listing is licensed to use, licensed music with credit, and no people, neighborhood claims or steering language. The exact rules vary by MLS and state, so each client's end card is set to their market. Final responsibility sits with the brokerage, and the client approves every reel before it goes live.
Slide 13
13 / 14This is the end card on the real Forman Ave reel, in three frames. The last shot plays, then the card fades in over it, so the house stays behind the address instead of cutting to black. Under the address sit the brokerage line, Equal Housing Opportunity, the AI disclosure and the music credit. The card is on screen for about three seconds. The brokerage line is worded the way the client sets it; on this slide it is a placeholder.
Slide 14
14 / 14Close on the house in daylight. The process repeats for any listing with good photos.

Swipe, or use the arrow keys. The caption under each slide is the speaker's note.